channel reform meaning in Chinese
渠道变革
Examples
- What is the way of marketing channel reform
究竟该如何开展营销渠道的变革 - A tentative analysis on marketing channel reform in household appliance enterprises
家电企业营销渠道变革探析 - In addition , penman gave the demonstration of legend group to analyze the marketing channel reform course under the guide of the frame , and try to prove the frame is practicable in chapter 4
为了对所建营销渠道分析架构的可行性进行应证，笔者还给出了联想集团营销渠道变革历程的实证。 - But the discusses of the three aspects just offered an analysis frame of marketing channel reform , so a great deal of detail content need to be further enriched and studied by myself and other scholars
不过对这三方面的论述只是给在新经济环境下如何建立一种能够适应时代要求的营销渠道架构提供了一个分析的框架，至于其中很多详细的内容还有待进一步的充实和研究。 - So under the direction of establishing the k ind of analysis frame of marketing channel , penman set about the work from defining new economy firstly , then in detail analyzed the current situation of traditional marketing channel , the impacts and challenges that traditional marketing channel would be confronted with under the new economy environment , the target and the current of marketing channel reform and the difficulties that enterprises may meet in course of the reform . at last from three aspects ( relationship between channel members , channel flow of marketing channel frame and distribution value chain ) penman analyzed and discussed the frame
因此抱着建立能满足新经济环境要求的营销渠道分析架构的目的，笔者首先从对新经济的界定入手，然后对传统营销渠道的现状、新经济环境下传统营销渠道所面临的冲击和挑战、营销渠道变革的目标、变革的趋势以及在变革过程中可能遇到的困难做了较为详细地分析，在做过上述铺垫后笔者从营销渠道架构中渠道成员间的关系、架构中的渠道流以及架构中分销价值链三个方面对所建立的营销渠道架构进行了分析和论证。